The insurance industry is an extremely inefficient marketplace, one that doesn`t function very well for its customers. It is loaded with friction, obstruction, murkiness, and bottlenecks; No wonder people hate dealing with it. They know it is an unfriendly, unknown territory where they are at a serious disadvantage. It discriminates in favor of the informed, and takes advantage of those unwise to its ways.

Free enterprise works wonderfully on a level playing field in an efficient marketplace with participation by informed buyers and sellers. Where things start to break down is when the buyer doesn’t understand what they are buying, or how the marketplace functions. With insurance, this situation is the norm.

I like to think of what I do in my insurance consulting work as being akin to running a training camp for the insurance buyers of the world. I get them organized, in shape, and prepared for their next “event” (i.e., insurance buying encounter) and if necessary, even coach them through that event the next time it comes around in order to help them achieve success. In this case, we measure our ultimate success together in dollars saved, and total aggravation avoided.

If you haven’t already, I suggest you start your training now, because the event is a regular one, and losing it can cost you and your organization a great deal of money.

- Don